Digital Marketing Executive

About the Role

We are looking for a creative and motivated Digital Marketing Executive to strengthen our digital presence and brand visibility. The candidate will be responsible for developing digital marketing strategies, managing social media platforms, improving SEO performance, creating engaging content, and supporting lead-generation initiatives. This role requires someone who can understand technical cybersecurity concepts and transform them into engaging marketing content for business audiences.

Responsibilities

• Develop and execute digital marketing strategies to improve brand awareness, website traffic, and lead generation.
• Manage on-page and off-page SEO activities, including keyword research, backlink building, internal linking, and website optimization.
• Monitor website performance and SEO rankings using Google Analytics 4 and Google Search Console.
• Conduct competitor analysis and identify opportunities to improve digital presence.
• Plan, create, and manage social media calendars across LinkedIn, Instagram, Facebook, X (Twitter), and YouTube.
• Develop engaging social media posts, creatives, reels, videos, and promotional content.
• Manage and optimize social media campaigns to improve engagement, reach, and brand visibility.
• Track social media performance and prepare monthly reports with insights and recommendations.
• Support digital lead-generation initiatives through organic and paid marketing campaigns.
• Plan and execute email marketing campaigns, newsletters, and promotional activities.
• Collaborate with sales and business development teams to support marketing initiatives and generate potential leads.
• Assist in Google Ads, LinkedIn Ads, and Meta Ads campaign execution and monitoring.
• Create cybersecurity-focused content, including blogs, case studies, whitepapers, product explainers, and industry-related articles.
• Develop marketing content highlighting the company's cybersecurity products, solutions, and services.
• Research industry trends, competitor activities, and relevant topics to improve content strategy.
• Support LinkedIn thought-leadership initiatives to strengthen the company's professional presence and credibility.
• Develop website landing pages, marketing presentations, and campaign-specific content to support business development.
• Regularly update website content, blogs, service pages, and product descriptions.
• Ensure consistency in brand messaging, visual identity, and communication across digital platforms.
• Work closely with internal technical and business teams to understand products and communicate their value effectively.
• Analyse campaign performance, website traffic, audience engagement, and conversion metrics.

What We’re Looking For

• Bachelor's degree in Marketing, Communications, English, Journalism, Mass Communication, or a related field (or equivalent practical experience).
• Minimum 1+ years of experience in digital marketing, SEO, social media management, or content marketing.
• Good understanding of SEO principles, keyword research, and content optimization techniques.
• Excellent written and verbal communication skills with strong grammar, proofreading, and editing abilities.
• Creative mindset with the ability to develop engaging, innovative, and relevant content ideas.
• Experience in creating and managing content across LinkedIn, Instagram, Facebook, X (Twitter), and YouTube.
• Strong writing skills with the ability to create engaging captions, blogs, articles, website content, brochures, and marketing collaterals.
• Ability to understand technical concepts and translate them into simple, engaging content for different audiences.
• Familiarity with digital marketing tools, content management systems (CMS), and social media analytics.
• Understanding of brand positioning, audience engagement, and digital content strategies.
• Basic understanding of B2B marketing, preferably in IT, SaaS, or cybersecurity domains.
• Knowledge of content management systems, preferably WordPress.
• Basic understanding of email marketing tools and marketing automation platforms.
• Ability to create basic graphic designs and video content using Canva or similar tools.
• Proactive, adaptable, and self-motivated, with an eagerness to learn emerging trends and technologies.
• A portfolio of blogs, social media posts, articles, or other digital marketing content will be an added advantage.
• Willingness to work from the office in Bengaluru, Karnataka.

Skills

Why Join Cytrusst

Work on technology that helps organizations understand and manage security, privacy, risk and compliance — collaborating across engineering, security, product, GRC and business teams to solve real enterprise problems.