Business Development Executive
About the Role
Cytrusst is looking for a resilient, goal-oriented, and customer-focused Business Development Executive to contribute to our business growth. The role involves identifying and engaging potential customers, understanding their cybersecurity requirements, nurturing prospects, and supporting opportunities through the sales cycle. The ideal candidate will have experience in B2B sales, SaaS, IT products, cybersecurity, AI, or enterprise technology. You will work closely with sales, marketing, and technical teams to conduct discovery discussions, coordinate product demonstrations, support POCs, and build long-term customer relationships.
Responsibilities
- Generate and qualify leads through LinkedIn, email outreach, calls, networking, and other business development channels.
- Identify and research potential customers and decision-makers.
- Conduct initial discussions with prospects to understand their business and cybersecurity requirements.
- Nurture leads through regular follow-ups via calls, email, LinkedIn, and other channels.
- Schedule product demonstrations, discovery calls, meetings, and POCs with prospective clients.
- Manage prospects throughout the sales cycle and support lead conversion.
- Maintain accurate lead, activity, and opportunity information in the CRM.
- Work closely with sales, marketing, and technical teams on proposals, demos, POCs, and client requirements.
- Develop a strong understanding of Cytrusst cybersecurity products and communicate their business value effectively.
- Build and maintain strong relationships with prospects and customers.
- Support client onboarding, relationship management, and customer retention activities.
- Track lead generation, meetings, pipeline, and revenue targets.
- Stay updated on cybersecurity, SaaS, AI, compliance, and enterprise security trends.
What We’re Looking For
- Bachelor's or Master's degree in Business, Marketing, Sales, IT, or a related field.
- Minimum 1 year of experience in Business Development, B2B Sales, Inside Sales, or a similar role.
- Experience in SaaS, IT products, AI, or cybersecurity is preferred.
- Prior experience in cybersecurity SaaS or product sales is an added advantage.
- Strong communication, presentation, negotiation, and interpersonal skills.
- Ability to identify prospects, generate qualified leads, and build customer relationships.
- Good understanding of the B2B sales cycle and lead conversion process.
- Comfortable communicating with IT teams, decision-makers, and business stakeholders.
- Self-motivated, target-oriented, and resilient.
- Willingness to learn technical cybersecurity products and solutions.
- Basic knowledge of CRM tools, LinkedIn, email outreach, and sales tracking.
- Ability to work effectively in a team environment.
Skills
Why Join Cytrusst
Work on technology that helps organizations understand and manage security, privacy, risk and compliance — collaborating across engineering, security, product, GRC and business teams to solve real enterprise problems.